Get Seen Online: 5 Non-Traditional Ways to Grow Your Visibility 

Presented by Lisa Simone Richards

Everybody is doing the same thing: posting to Instagram and Facebook and investing in ads. And guess what? Everyone is getting the same result — feeling lost in a crowded sea of fitness professionals. Be the trainer who stands out by zigging when everyone zags and do something different. Stand out and get seen online using non-traditional methods. At the end of this session, you will know how to: 1) leverage other people's platforms to get seen; 2) position yourself with authority & credibility; and 3) create a buzz for your business.

Learning Objectives: 

  1. Leverage other people's platforms to get seen

  2. Position yourself with authority & credibility

  3. Create a buzz for your business

  4. Grow your social media following without ads

  5. Collaborate with promotional partners

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Lisa Simone Richards is a publicist for fitness business owners who want to build their authority to grow their business. Lisa Simone helps her client get free exposure using PR to get in front of their ideal client and build the awareness, buzz and credibility that gets clients running TO you. When she’s not shooting national TV segments or working with editors on magazine features, you can find her swinging a kettlebell, getting her zen on at hot yoga or shopping at her local farmer’s market